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March 9, 2007

Adwords Quality Score
Filed under: Adwords — Ade Martin @ 8:46 am

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Just a little tip for those using Adwords is to turn your Quality Score function on.

It’s really simple by only saying Great, OK or Poor but this is a good indicator as to whether or not you have to adjust your site to bring your pricing down. As we know any extra Adwords cents can soon mount up into a lot of wasted dollars.

To activate this click on a campaign and follow through to where you have the 3 tabs - Summary, Keywords and Ad Variations. Select the Keyword tab and click on “Customize Columns”.

Hopefully it will say Great and give you a minimum bid price.

Ade

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