Adwords Quality Score
Just a little tip for those using Adwords is to turn your Quality Score function on.
It’s really simple by only saying Great, OK or Poor but this is a good indicator as to whether or not you have to adjust your site to bring your pricing down. As we know any extra Adwords cents can soon mount up into a lot of wasted dollars.
To activate this click on a campaign and follow through to where you have the 3 tabs – Summary, Keywords and Ad Variations. Select the Keyword tab and click on “Customize Columns”.
Hopefully it will say Great and give you a minimum bid price.