Marketing Tips Derek Gehl Talks Great Sense

I have been considering writing a post on this very subject for a while now and this morning received a great email from Dereck Gehl of fame and I could not have put it better myself.

Here’s what he had to say…

“Here’s why I’m so steamed:

This morning when I first arrived at the office, I did what I always do. I checked my email to see what all the other online marketing “experts” were up to. (I’ve got to keep an eye on the competition, after all.)

And — as always — what did I find?
A bunch of emails from different marketers all promoting the EXACT same product — and all claiming it’s the greatest thing to hit the world of Internet marketing since — well, since the Internet.

But you know what? Most — if not ALL — of these self-proclaimed “gurus” have never even actually tried the product they’re trying so hard to sell you!

And I’ve got to tell you, I am SICK of being swamped by emails like this. I’m sick of being sold the exact same product a million different ways — by people who’ve never actually experienced any real success with it.

Where’s the value? How’s this helping anyone???

Now, don’t get me wrong. There are some really great Internet marketers out there… True experts I respect enormously, who sell top-quality products that they themselves have used to achieve phenomenal success.

But when I’m sent 12 different emails a DAY — all selling the latest and greatest marketing fad that’s supposedly “revolutionized” the way these so-called experts do business, even when you know they probably couldn’t even tell you how the darned thing actually works — well, my blood just starts to BOIL.”

Absolutely. Spot on Derek.

Most of us are getting brassed of with continual begging emails each trying to outdo each other with bonuses and not giving us any quality information which is why we signed up to their list anyway. Of course we appreciate there is a back end along the line but it would be more professional to keep the “good information / buy this product” see-saw a bit more balanced.


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